Field notes,slowly brewed.
What we’re learning about building the simplest thing that works, and getting it in front of the right people.
- Why your ads keep getting more expensive Rising ad costs aren’t just bad luck or bad creative. Here’s how ad auctions, privacy changes and platform incentives push your cost per customer up.
- What a distribution engine is, and how to build one A distribution engine is the set of owned channels that bring you customers without paying per click. Here’s what goes in one and where to start.
- How to cut your ad spend without stalling growth Switching ads off overnight is a gamble. Here’s a calmer, step-by-step way to find what your ads really do, cut the waste and shift budget into channels you own.
- Are ads dead? What’s replacing them for small businesses Ads aren’t dead, but buying growth by renting attention is breaking down. Here’s why, and why owned distribution is the better bet.
- When AI agents do the buying, who sees your ad? AI assistants now research and even buy for people, and they don’t click banners. Here’s how to make your business the one they recommend.
- Why we called it lazy The best solution is usually the simplest one that works. Here’s what “lazy” means at lazybru, and what it doesn’t.
Got a hard problem?Let’s grab a brew.
Tell us what’s stuck. We’ll tell you honestly whether we can help, and if not, who can.